The automotive industry is increasingly leveraging software and data to optimize vehicle safety, performance, and revenue streams, moving beyond traditional hardware-centric models. Global automotive supplier Bosch is leading the shift with several software-based solutions demonstrated at their recent “Software Day.” These include an interior vehicle sensing system for detecting driver distraction and a vehicle dynamics control system that uses software to manage vehicle motion.

Collaboration with BlackBerry has yielded BlackBerry IVY, a cloud-connected automotive AIAI – artificial intelligence More platform, which processes on-vehicle data, informing about driver habits that might indicate future servicing needs. Furthermore, BlackBerry has partnered with cybersecurity firm Upstream Security to boost the platform’s security. Meanwhile, companies like Sibros and CerebrumX Labs Inc. are focusing on utilizing vehicle data for value-added services and customer engagement, emphasizing a more holistic approach to managing customer experiences. CerebrumX, which analyses data from over 15 million vehicles, has recently entered a strategic partnership with Pioneer Corp.

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Original article: https://www.forbes.com/sites/edgarsten/2023/06/12/auto-software-data-innovations-are-now-shadow-vehicle-powertrain/